I’m just as passionate about the profession as I was when I started 20+ years ago in NYC. I’ve reinvented myself and my skills every step of the way. Wherever I work I bring a solid work ethic and devotion to high creative standards. I carry with me the belief that a spirited work environment, open to embracing the best of creative influences every day is the way to cultivate creativity and collaboration. These days I am tuned into re-creating or creating a brand identity instinctively and structuring all interrelated media channels. My approach is to brainstorm without limits and push concepts to extremes before arriving at an original, yet logical solution. My goal is to collaborate with the best creative talent around and develop innovative and inspired creative work for clients… and make them smile.
For the past year 2 years I’ve been working as sole art director/designer for a gourmet food company called Marky’s. My responsibility was to create a complete new brand presence for all print and digital media. My responsibilities included overall art direction, website design, email campaigns, advertising, posters, photography, print collateral-catalogs/brochures, retail store – kiosk design, and packaging. I developed the color scheme, font choices, graphical design elements and templates. With quite limited means I brought them to a new place.
The concept for the Marky’s brand: Marky’s is a prominent gourmet food company in business for 30 years. The background story is Russian-caviar, and European by association of it’s vast selection of gourmet products from around the word. Visually I wanted to emulate richness, texture, sophistication, with a touch of old world charm. • I also developed a concept for photography that’s explained in the Marky’s core brand section • I chose the font Didot for a classic, elegant look and a fashionable personality. • I chose Oswald for the website for its modern style and to fit long titles and descriptions. • I created a natural color palette that signifies the richness of gourmet foods and ingredients. • A primary design element is a dot pattern that appears behind the logo on the homepage header and is used for all emails and social media graphics as well as banners and collateral materials. • Another primary design element we called the “word cloud” – it’s decorative and highlights the gourmet products Marky’s sells.
Marky’s Gourmet website
During the last 2 years living in Miami I’ve worked for a few other companies. One was called Your Contour which manufactures and sells shapewear. This was also a re-branding project. I designed their logo, website color palette, fonts and art directed all the new photography for the website.
My first job here was for Mobile Mike Media Group. The company was a startup division and I was the art director working with one developer and one designer. I designed websites, logos, capabilities brochure, and event promotions.
For more samples of my work you can visit my previous portfolio website: It has a lot of other website design and animation samples. I built the site in Flash which I worked in for a few years primarily for Estee Lauder.